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ODL Pro Blog | Building Value for Your Business


How to Snag the Attention of Construction Specifiers and Architects as a Building Materials Supplier

Construction specifiers and architects are a tough audience. They are busy and not interested in your sales pitch. But you need their business and snagging their attention is half the battle.

…Closing and winning the bid is the other half.

Essential Tips to Combat Sticker Shock in Home Improvement Projects

Homeowners are spending more time at home these days and are finally getting to those minor (and even major) renovation projects they've always dreamed of. While price is obviously an important factor in terms of making a purchasing decision and...

3 Tips for Distinguishing Your Brand as a Reseller/Retailer

As a retailer that works on behalf of many different brands, distinguishing your own offerings can be difficult to say the least. This is especially true when you consider that your competitors are selling a lot of the same (or at least, similar)...

Learn How ODL Builds A Better Doorglass Frame

Doorglass frames are fairly self-explanatory — they surround the opening where doorglass is inserted into an entry door, providing support for the glass and bringing design cohesiveness to the door as a whole. As dealers and distributors of...

How Selling ODL Doorglass Can Help Your Customers Achieve Green Building Standards

America’s building industry is going green. This is thanks to a growing awareness of how our energy consumption affects global climate change, paired with the incentive of saving money on utilities. As everything from stadiums to commercial office...

Beauty is Only Skin Deep – Why Product Performance Matters

Centuries ago, when generations long since passed were first establishing themselves in Colonial America, they built their homes to be functional. Some décor here and there was nice if it was available, but not as sought-after and not nearly as...

Browse Easily, Sell Easily with Our New Interactive Digital Catalog

Over our 75 years in business, we’ve forged a strong reputation as a doorglass industry leader and cultivated a loyal customer base. But we know our success is contingent on your success as our dealers and distributors. We want to give you all the...

The Whole Package

Thanks to the internet, your customers can learn all that they want to know about nearly any product in the world with little more than the push of a button. From product details and prices to reviews — both positive and negative — from existing...