The ODL logo's clean and purposeful lines reflect the accompanying mission statement of Building Value Into Building Products®. In instances where the tagline would be too small to be legible, the ODL icon alone is acceptable. In addition, alternative logo designs may be employed based on color, printing specifications, and maintaining balance and consistency in the images.
The ODL logo uses three colors: ODL green, black, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the green logo is not appropriate, the black or white logo can be used.
Tagline Font Type: Frutiger
In instances where ODL wants to be a part of a logo lock-up with another brand, certain standards must be maintained.
The two logos should:
- Always be separated with a dividing line
- Spaced appropriately
- Other logo in lock-up should be a similar size
to the ODL logo
- In a vertical lock-up, ODL should be on top of the partner logo. In a horizontal lock-up, ODL should be to the left of the partner logo.
- Logo placement should be agreed upon by both brands
Clearance & Sizing
To ensure the integrity of the logo, the area directly surrounding it should be protected.
White space should be maximized whenever possible.
The minimum clearance around the logo is represented by the height and width of the ‘O’ in ODL.
The ODL logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.
- 40 px height on screen
- .5 inches height in print
The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:
1. Use the reversed white logo on dark photos or backgrounds
2 Use the green or black logos on lighter backgrounds or photos
The guidelines above detail the acceptable and appropriate use of the ODL logo. To ensure the consistency and integrity of the ODL brand, all modifications are considered improper use.
Don't: Change the color to an unapproved color
Don’t: Change the ratio, stretch, modify or alter the proportions
Don’t: Display the mark without the Registered symbol ®
Don’t: Place the mark on a background that fails to show it in its entirety. The box must be visible.
Don’t: Rotate the mark
Don’t: Change, replace or alter marks in any way