We Make Your Life Better™
ODL's purpose statement of "We Make Your Life Better™" is a commitment reflected in the actions of our employees, the impact of our products, and the representation of our brand every day.
The phrase should always use Title Case and include the Trademark symbol ™ at the end.
Building Value Into Building Products®
The phrase should always use Title Case and include the Registered symbol ® at the end.
Solid. Soft. Risky.
The ODL brand, as well as its culture, is built on a foundation of these core values.
Solid. We are a financially strong business with an open, honest demeanor supported by a diverse workforce with initiative to learn and improve.
Soft. We are a company with a soft heart, compassionate to employees and responsive to the communities where we live and work.
Risky. We are a company with a risky appetite for innovation, recognizing that uncertainty is a part of business. We are willing to take calculated risks with new products, location and people.