Overview

Purpose

We Make Your Life Better™

ODL's purpose statement of "We Make Your Life Better™" is a commitment reflected in the actions of our employees, the impact of our products, and the representation of our brand every day.

The phrase should always use Title Case and include the Trademark symbol ™ at the end.

Brand Promise

Building Value Into Building Products®

The phrase should always use Title Case and include the Registered symbol ® at the end.

Core Values

Solid. Soft. Risky.

The ODL brand, as well as its culture, is built on a foundation of these core values.

Solid. We are a financially strong business with an open, honest demeanor supported by a diverse workforce with initiative to learn and improve.

Soft. We are a company with a soft heart, compassionate to employees and responsive to the communities where we live and work.

Risky. We are a company with a risky appetite for innovation, recognizing that uncertainty is a part of business. We are willing to take calculated risks with new products, location and people.

Logo

Logo

The ODL logo's clean and purposeful lines reflect the accompanying mission statement of Building Value Into Building Products®. In instances where the tagline would be too small to be legible, the ODL icon alone is acceptable. In addition, alternative logo designs may be employed based on color, printing specifications, and maintaining balance and consistency in the images.

The ODL logo uses three colors: ODL green, black, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the green logo is not appropriate, the black or white logo can be used.

Tagline Font Type: Frutiger

Lockup

In instances where ODL wants to be a part of a logo lock-up with another brand, certain standards must be maintained.

The two logos should:

  • Always be separated with a dividing line
  • Spaced appropriately
  • Other logo in lock-up should be a similar size
    to the ODL logo
  • In a vertical lock-up, ODL should be on top of the partner logo. In a horizontal lock-up, ODL should be to the left of the partner logo.
  • Logo placement should be agreed upon by both brands

ODL Logo Lockup Horz

ODL Logo Lockup Horz_black

ODL Logo Lockup Vert

ODL Logo Lockup Vert_black

Clearance & Sizing

To ensure the integrity of the logo, the area directly surrounding it should be protected.

White space should be maximized whenever possible.

The minimum clearance around the logo is represented by the height and width of the  ‘O’ in ODL.

The ODL logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.

Minimum size:

  • 40 px height on screen
  • .5 inches height in print

logo-safe-zone

 

Alternate Backgrounds

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the green or black logos on lighter backgrounds or photos

ODL_Logo Placement_1

 

ODL_Logo Placement_2

 

ODL_Logo Placement_3

 

Improper Use

The guidelines above detail the acceptable and appropriate use of the ODL logo. To ensure the consistency and integrity of the ODL brand, all modifications are considered improper use.

ODL_color

Don't: Change the color to an unapproved color

ODL_squish

Don’t: Change the ratio, stretch, modify or alter the proportions

 

ODL_NoRegistration

Don’t: Display the mark without the Registered symbol ®

 

ODL_NoBox

Don’t: Place the mark on a background that fails to show it in its entirety. The box must be visible.

 

ODL_rotate

Don’t: Rotate the mark

 

ODL_alter

Don’t: Change, replace or alter marks in any way

 

Colors

Primary Colors

Pantone: 330

CMYK: 100, 0, 48, 60

Hex: #005953

RGB: 0, 89, 83

Pantone: 2380

CMYK: 93, 76, 47, 45

Hex: #193047

RGB: 25, 48, 71

ODL Green & Blue

These colors are the only approved primary colors for ODL. All associated collateral should use the format-appropriate codes to ensure the correct color is in use.

Secondary Colors

CMYK: 0, 0, 0, 0

Hex: #FFFFFF

RGB: 255, 255, 255

CMYK: 16, 0, 2, 15

Hex: #AED8D2

RGB: 174, 216, 210

CMYK: 0, 0, 0, 10

Hex: #E6E7E8

RGB: 230, 231, 232

CMYK: 65, 57, 52, 29

Hex: #55565A

RGB: 85, 86, 90

Alternative Colors

In addition to shades of ODL Green, these are the only other approved colors beyond the primary blue & green that may be used in ODL branding. The format-appropriate code should be copied to ensure the correct color is in use.

Typography

Typography

Frutiger, the ODL Corporate font

Using the same font throughout our brand materials creates continuity and consistency and helps build brand recognition. Arial may be used as a substitute for applications such as Word documents, PowerPoint presentations, emails, Press Releases, and memos.

Frutiger Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Frutiger Roman

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Frutiger Light

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Imagery

Photography

WTS_EXtApp_18-1Image type: Beauty/application/app shot

GBG_607_4L_Bronze_ExtApp_19Image type: Beauty/application/app shot

Photography Style Examples

Photos for ODL need to be clear and high-resolution. They should showcase ODL products as refined and traditional. With the exception of retail products, photography should not include people, and should represent a cohesive library of polished and aspirational homes. There should be no photography representing the ODL brand that primarily depicts a color outside of the brand's color palette.

For photos of homes (may be referred to as application shots, app shots, or beauty shots), the ODL product represented should reflect the style of the home, including the home exterior and interior.

Product Images

AV_closeup2_2013_webImage type: Closeup

 

STM_Detail_16Image type: Detail

GRF_AcrossTheDoor_18Image type: Across-the-door

Product Style Examples

Product images should represent the best qualities of ODL products. Three primary types of product images exist: close-up images, detail images, and across-the-door images

Close-up images should have minimal or muted colors in the background, allowing the character of the glass to shine.

Detail images should accurately represent the privacy level of the glass.

No reflections should be seen and there should be no added filters to product images. 

Product Icons

energystar
low-e
Low-E Soft Logo
STC_Icon
product-icon-gbg
WroughtIronButton
BlackChrome

Product Icon Examples

Icons indicating energy efficiency, STC, grille colors, and caming finishes should all be sourced from the ODL DAM site. No additional product icons should be created without approval from ODL.

Web Icons

Star
Green-star
world-icon
search-icon

Web Icon Style Examples

Web icons should only be in the ODL Green, and should be simple and clean in appearance. No icons except product icons should appear in printed literature.

Messaging / Voice

Messaging

Building Value

Messaging for ODL should be consistent with the promise, core values and purpose of the brand.

Voice

Polished and Professional

The voice of ODL is professional but personable. ODL should always speak from a position of authority in the industry, using precise language with proper grammar and formatting. Refrain from using vernacular that is closely associated with any one region, as well as slang and emoticons.

Tone

Personable and Knowledgeable

The tone of ODL should be friendly and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from ODL should reflect our values. ODL is an industry leader in building materials and should seek to educate and inform both our business customers and end consumers.

Variance in tone based on setting or platform is permissible, as long as the guidelines for voice and messaging are followed. A good rule of thumb is to convey information as one would to a respected colleague.

Industry Terms

Spelling & Word Usage

Please refer to the following guidelines for use of certain industry terms under ODL branding:

  • Doorlight and Sidelight: These should always be written as compound words.
    "Sidelite" and "door light" are incorrect.
  • Door glass vs. doorglass: Door glass describes glass that is suitable for installation into a door. (ex. "Decorative door glass adds character to an entryway." and "Door glass is tempered or laminated in compliance with building codes.") Doorglass may be used as a synonym of doorlight.

Trademarks

List of current trademarks

In keeping with our mission of Building Value Into Building Products®, we pride ourselves in bringing ingenuity to the marketplace in the forms of material, product, process and design innovation. We maintain trademarks and registered trademarks to protect our sole ownership of these innovations, as well as to convey the pride we have in their quality.

All of the following words or phrases should always appear with the corresponding and appropriate trademark symbol. When the word or phrase is used multiple times in a single document, only the first instance of the word or phrase needs to include the appropriate symbol. The registered trademark symbol (®) should appear as a superscript.

 

Building Value Into Building Products®

We Make Your Life Better™

ZEEL®

Dialogue Layered Glass®

Spotlights® Doorglass

Authentic Design for the Architecture Enthusiast™

Light-Touch® Enclosed Blinds

Evolve®

TriSYS®

HP® (Frame material)

FiberPRO®

FiberMate®

FiberMate Plus®

Resolve®

Apparel & Merchandise

Apparel

Corporate apparel is created frequently at ODL. Corporate apparel is often provided to our sales staff, to employees who represent the brand at events such as tradeshows, or even as gifts to employees or customers. Use the ODL logo in a manner which is consistent with the guidelines set in this manual. Correct usage of the ODL logo keeps it recognizable and creates long-term value.

The ODL logo can be screen printed or embroidered at the suggested sizes.

ODL_WhiteShirt

 

Apparel-logo-min-size

Apparel-logo-max-size

 

Merchandise

When creating merchandise, use the ODL logo at the suggested sizes. When creating very small merchandise, such as pens, the ODL logo can be reproduced at a smaller size on a case-by-case basis, as long as it remains legible.

ODL_pen

ODL_Mug

 

Apparel-logo-min-size

Apparel-logo-max-size

 

75th Anniversary Logo

75th Anniversary Logo

ODL-75th-Anniversary-Logo

ODL is using a special logo to celebrate its 75th anniversary. This logo will be in use for 2020 only.

EPS logo | JPG logo | PNG logo

ODL Internal

ODL Values Logo

ODL Values Logo_FINAL

The ODL Values Logo was specially designed to be a visual representation of our mission and our values. This logo is used for internal purposes only.

EPS logo | JPG logo | PNG logo

ODL Values Logo Colors

Pantone: 330

CMYK: 100, 0, 48, 60

Hex: #005953

RGB: 0, 89, 83

CMYK: 80, 8, 75, 0

Hex: #16A870

RGB: 22, 168, 112

CMYK: 59, 0, 20, 0

Hex: #5AC6D0

RGB: 90, 198, 208

CMYK: 6, 92, 91, 0

Hex: #e23c30

RGB: 226, 60, 48

CMYK: 0, 0, 0, 60

Hex: #808285

RGB: 128, 130, 133

Internal Resources

Email Signature Instructions

Please follow these instructions to set up your email signature based on your role.

Download (DOCX)

Assets

Social Media Platforms

Resources

Digital Catalog with Pricing

View Catalog

ODL Website

View the Website

Order literature at the Partner Store

Order Now

Design

Digital Asset Management (DAM)

View DAM