Overview

Vision

Mission

Values

Purpose

Vision

Industry Leaders in Product Innovation

Since ODL began in 1945, we’ve been perfecting our process to build products that meet the needs of our customers without sacrificing efficiency and competitive pricing. 

By leading the industry with technology, design and expertise—along with creating strong partnerships across the globe—ODL has built an innovative mindset that sets us apart from competitors.

Mission

Building Value Into Building Products®

At ODL we create products with both value and meaning. Value means using our innovative design mindset and best practices in both business and manufacturing to build products that work as well in 20 years as they do today. 

Providing meaning in products includes having a service beyond the product that customers and our channel can rely on, as well as understanding the significance behind the products we make.

The phrase should always use Title Case and include the Registered symbol ® at the end.

Values

Solid. Soft. Risky.

Since the beginning with founder Cy Mulder 75 years ago, ODL has built a culture around these three words.

Solid. Building a solid company starts with a strong workforce, and ODL has always had a policy of inclusion, which has resulted in a broad and diverse group of dedicated employees. Solid also means having quality practices and products that we have stood behind for more than seven decades.

Soft. Despite being a growing business, ODL hasn’t lost the soft edges we started with. We care deeply about our employees, families, and communities. Community involvement has always been a core concept since Cy Mulder was president, and former president Larry Mulder and current president Jeff Mulder have kept the tradition going strong.

Risky. ODL knows from experience that you can’t be an industry-leading company without being willing to take risks. From making the switch from wood to injection-molded frames in the 70s to our current mold-breaking approaches to industry norms, ODL is willing to take the risks necessary to grow and produce better products for consumers.

Purpose

We Make Your Life Better™

ODL's purpose statement of "We Make Your Life Better™" is a commitment reflected in the actions of our employees, the impact of our products, and the representation of our brand every day.

The phrase should always use Title Case and include the Trademark symbol ™ at the end.