Photography Style Examples

Photos for ODL need to be clear and high-resolution. They should showcase ODL products as refined and traditional. With the exception of retail products, photography should not include people, and should represent a cohesive library of polished and aspirational homes. There should be no photography representing the ODL brand that primarily depicts a color outside of the brand's color palette.

For photos of homes (may be referred to as application shots, app shots, or beauty shots), the ODL product represented should reflect the style of the home, including the home exterior and interior.

Product Style Examples

Product images should represent the best qualities of ODL products. Three primary types of product images exist: close-up images, detail images, and across-the-door images

Close-up images should have minimal or muted colors in the background, allowing the character of the glass to shine.

Detail images should accurately represent the privacy level of the glass.

No reflections should be seen and there should be no added filters to product images.