Messaging for Western Reflections should be consistent with the brand promise, core values and purpose of the brand.
Warm and Welcoming
The voice of Western Reflections is professional but warm and inviting. Western Reflections should always come from a position of authority in the industry, but combine that with a personal touch. Messaging should convey this with casual and inviting language that uses proper grammar and formatting—without slang and emoticons.
The tone of Western Reflections should be friendly, warm, and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from Western Reflections should reflect our values. Western Reflections is an industry leader in building materials and should seek to educate and inform customers while reminding them of the value of having pride in a beautiful home.