Building Value

Messaging for Western Reflections should be consistent with the brand promise, core values and purpose of the brand.

Warm and Welcoming

The voice of Western Reflections is professional but warm and inviting. Western Reflections should always come from a position of authority in the industry, but combine that with a personal touch. Messaging should convey this with casual and inviting language that uses proper grammar and formatting—without slang and emoticons.

Conveying Comfort

The tone of Western Reflections should be friendly, warm, and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from Western Reflections should reflect our values. Western Reflections is an industry leader in building materials and should seek to educate and inform customers while reminding them of the value of having pride in a beautiful home.

Corporate apparel is created frequently for Western Reflections. Corporate apparel is often provided to our sales staff, to employees who represent the brand at events such as tradeshows, or even as gifts to employees or customers. Use the Western Reflections logo in a manner which is consistent with the the guidelines set in this manual. Correct usage of the Western Reflections logo keeps it recognizable and creates long-term value.

The Western Reflections logo can be screen printed or embroidered at the suggested sizes.

When creating merchandise, use the Western Reflections logo at the suggested sizes. When creating very small merchandise, such as pens, the Western Reflections logo can be reproduced at a smaller size on a case by case basis, as long as it remains legible.