Logo

Primary Logo

Alternative Logo

Logo + Lockup

Clearance and Sizing

Alternative Backgrounds

Improper Usage

Primary Logo

Blink-logo

Blink is a bright, friendly, and optimistic brand and the logo typemark should reflect this in a unique and easily recognizable way. This vertical blue logo is the primary Blink logo. If the primary logo is determined to be inappropriate, alternative logo designs may be employed based on considerations such as color, printing specifications, and maintaining balance and consistency in the images.

The Blink logo uses three colors: Blink blue, gray, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the blue logo is not appropriate, the gray or white logo can be used.

Blink Font Type: Arial Rounded
Blinds + Glass Font Type: Oxygen

BLINK BLUE
Blink-logo
 
 
OR
 
Blink-logo-blue

REVERSED TO GRAY
Blink-logo-gray
 
 
OR
 
Blink-logo-gray-horz

LOGO REVERSED TO WHITE
Blink-logo-white-example
 
 
OR
 
Blink-logo-white-horz-example

Alternative Logo

This is an alternative logo without a box containing the typemark. This alternate version is not to be used as the primary logo.

Use of the Blink alternative logo must be approved by the Blink Marketing team.

Logo + Lockup

In instances where Blink wants to be a part of a logo lock-up with another brand, certain standards must be maintained.

The two logos should:

  • Always be separated with a dividing line
  • Spaced appropriately
  • Other logo in lock-up should be a similar size to the Blink logo
  • In a vertical lock-up, Blink should be on top of the partner logo. In a horizontal lock-up, Blink should be to the left of the partner logo.
  • Logo placement should be agreed upon by both brands

Blink-blue-lockup

 

Blink-gray-lockup

 

blink-blue-vert-lockup

 

blink-gray-vert-lockup

 

Clearance and Sizing

White space should be maximized
whenever possible.

The minimum clearance around the logo is represented by the height and width of the first ‘b’ in Blink.

The Blink logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.

Minimum size -40 px height on screen | .5 inches height in print

blink-safety-zone

 

Alternative Backgrounds

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

blink-blue-alt-bg

 

Blink-gray-alt-bg

 

Blink-white-alt-bg

 

Improper Usage

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

Don’t: Change the Color from other than the approved colors

Blink-wrong

 

Don’t: Change the ratio, stretch, modify or alter the proportions

Blink-wrong2

 

Don’t: Change, replace or alter marks in any way

Blink-wrong3

 

Don’t: Surround or overlay the mark with a pattern or busy design

Blink-wrong4

 

Don’t: Rotate the mark

Blink-wrong5

 

Don’t: Add graphics

Blink-wrong6