Logo

Primary Logo

Blink-logo

Blink is a bright, friendly, and optimistic brand and the logo typemark should reflect this in a unique and easily recognizable way. This vertical blue logo is the primary Blink logo. If the primary logo is determined to be inappropriate, alternative logo designs may be employed based on considerations such as color, printing specifications, and maintaining balance and consistency in the images.

The Blink logo uses three colors: Blink blue, gray, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the blue logo is not appropriate, the gray or white logo can be used.

Blink Font Type: Arial Rounded
Blinds + Glass Font Type: Oxygen

BLINK BLUE
Blink-logo
 
 
OR
 
Blink-logo-blue

REVERSED TO GRAY
Blink-logo-gray
 
 
OR
 
Blink-logo-gray-horz

LOGO REVERSED TO WHITE
Blink-logo-white-example
 
 
OR
 
Blink-logo-white-horz-example

Alternative Logo

This is an alternative logo without a box containing the typemark. This alternate version is not to be used as the primary logo.

Use of the Blink alternative logo must be approved by the Blink Marketing team.

Logo + Lockup

In instances where Blink wants to be a part of a logo lock-up with another brand, certain standards must be maintained.

The two logos should:

  • Always be separated with a dividing line
  • Spaced appropriately
  • Other logo in lock-up should be a similar size to the Blink logo
  • In a vertical lock-up, Blink should be on top of the partner logo. In a horizontal lock-up, Blink should be to the left of the partner logo.
  • Logo placement should be agreed upon by both brands

Blink-blue-lockup

 

Blink-gray-lockup

 

blink-blue-vert-lockup

 

blink-gray-vert-lockup

 

Clearance and Sizing

White space should be maximized
whenever possible.

The minimum clearance around the logo is represented by the height and width of the first ‘b’ in Blink.

The Blink logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.

Minimum size -40 px height on screen | .5 inches height in print

blink-safety-zone

 

Alternative Backgrounds

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

blink-blue-alt-bg

 

Blink-gray-alt-bg

 

Blink-white-alt-bg

 

Improper Usage

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

Don’t: Change the Color from other than the approved colors

Blink-wrong

 

Don’t: Change the ratio, stretch, modify or alter the proportions

Blink-wrong2

 

Don’t: Change, replace or alter marks in any way

Blink-wrong3

 

Don’t: Surround or overlay the mark with a pattern or busy design

Blink-wrong4

 

Don’t: Rotate the mark

Blink-wrong5

 

Don’t: Add graphics

Blink-wrong6

 

Blink Entry Doorglass Logo

Blink Entry-horizontal-blue-1

The Blink Entry Doorglass logo is an alternate mark to be used to identify the Entry Doorglass line of products. The primary logo should be used if both Entry Doorglass and Blinds + Glass product lines are referenced.

BLINK BLUE
Blink Entry-vertical-blue
 
OR
 
Blink Entry-horizontal-blue

Colors

Primary Colors

CMYK: 0, 0, 0, 0

Hex: #ffffff

RGB: 255, 255, 255

Pantone: 7683 C

CMYK: 80, 59, 7, 0

Hex: #456caa

RGB: 69, 108, 170

Pantone: Cool Gray 11C

CMYK: 63, 52, 44, 33

Hex: #53565A

RGB: 83, 86, 90

When to use primary colors

The Blink primary color palette reinforces the brand identity and should be used in any and all materials that represent Blink.

Typography

Typography

Typeface Families

Typographic elements help convey a range of personalities and emotions through just a few weights and styles. For our purposes, “Oxygen” will be our primary type choice while “PT Serif” will be our secondary type choice. “Arial” should be used for PowerPoint presentations, emails, press releases, memos and Word documents.

 

Primary Typeface

Oxygen

Preferred Weights

Oxygen Light

Oxygen Regular

Oxygen Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 $ & . , ; : # ! ?

Seconday Typeface

PT Serif

Preferred Weights

PT Serif Book

PT Serif Regular

PT Serif Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 $ & . , ; : # ! ?

Imagery

Photography

Product Images

Photos taken as Blink product images (also called silo images) must be clear and high-resolution accurately representing product details, colors and function.

All silo images need to be taken on a white background. Silo images can be taken straight on, angled or at a side view and must represent proper detail of the product.

BlueKitchen

 

bedroom

 

blinds1-1

 

Blink-product-img

 

Blink-product-img2

 

Blink-product-img3

 

Messaging

Messaging

Building Value

Messaging for Blink Blinds + Glass should be consistent with the brand promise, core values, and purpose of ODL Inc. The primary value equation for Blink is adding blinds between glass to doors and windows.

Voice

Polished and Professional

The voice of Blink Blinds + Glass is professional but personable. Blink should always speak from a position of authority in the blinds-between-glass market, using precise language with proper grammar and formatting. Refrain from using vernacular that is closely associated with any one region, as well as slang and emoticons.

Tone

Personable and Knowledgeable

The tone of Blink Blinds + Glass should be friendly, informative and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from Blink Blinds + Glass should reflect ODL’s values. Blink Blinds + Glass are growing into an industry leadership position in doors and windows and should seek to educate and inform both our business customers and end consumers.

Variance in tone based on setting and platform is permissible, as long as the guidelines for voice and messaging are followed. A good rule of thumb is to convey information as one would to a respected colleague.

Corporate Apparel

Apparel

Blink-apparel

 

Blink-apparel-alt

When using the Blink Logo without ‘An ODL Brand,’ the ODL logo should be placed in an alternate location.

 

Blink-apparel-long

 

Blink-apparel-hats

 

For questions regarding alternate Blink logo usage, please contact the Blink Marketing Team.

Contact us at blinkodl.com or 1.866.472.0042

Assets

Social Media Platforms

Resources

Blink Brand Standards

Download PDF

 

Blink Website

View the website

 

Digital Asset Management (DAMs)

View the website