Blink is a bright, friendly, and optimistic brand and the logo typemark should reflect this in a unique and easily recognizable way. This vertical blue logo is the primary Blink logo. If the primary logo is determined to be inappropriate, alternative logo designs may be employed based on considerations such as color, printing specifications, and maintaining balance and consistency in the images.
The primary logo in all approved colors includes the endorsement "An ODL Brand." Use of the alternate logo without the endorsement is permitted only when the ODL logo or icon is present and within reasonable viewing area, and with approval from the Blink marketing team. For questions on appropriate usage of the Blink logo, please contact marketing@odl.com.
The Blink logo uses three colors: Blink blue, gray, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the blue logo is not appropriate, the gray or white logo can be used.
Blink Font Type: Arial Rounded
Blinds + Glass Font Type: Oxygen
This is an alternative logo without a box containing the typemark. This alternate version is not to be used as the primary logo.
Use of the Blink alternative logo must be approved by the Blink Marketing team.
In instances where Blink wants to be a part of a logo lock-up with another brand, certain standards must be maintained.
The two logos should:
White space should be maximized
whenever possible.
The minimum clearance around the logo is represented by the height and width of the first ‘b’ in Blink.
The Blink logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.
Minimum size -40 px height on screen | .5 inches height in print
The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:
1. Use the reversed white logo on dark photos or backgrounds
2 Use the dark gray or blue logo on lighter backgrounds or photos
The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:
1. Use the reversed white logo on dark photos or backgrounds
2 Use the dark gray or blue logo on lighter backgrounds or photos
Don’t: Change the Color from other than the approved colors
Don’t: Change the ratio, stretch, modify or alter the proportions
Don’t: Change, replace or alter marks in any way
Don’t: Surround or overlay the mark with a pattern or busy design
Don’t: Rotate the mark
Don’t: Add graphics
Typographic elements help convey a range of personalities and emotions through just a few weights and styles. For our purposes, “Oxygen” will be our primary type choice while “PT Serif” will be our secondary type choice. “Arial” should be used for PowerPoint presentations, emails, press releases, memos and Word documents.
Preferred Weights
Oxygen Light
Oxygen Regular
Oxygen Bold
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Preferred Weights
PT Serif Book
PT Serif Regular
PT Serif Bold
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Photos taken as Blink product images (also called silo images) must be clear and high-resolution accurately representing product details, colors and function.
All silo images need to be taken on a white background. Silo images can be taken straight on, angled or at a side view and must represent proper detail of the product.
Messaging for Blink Blinds + Glass should be consistent with the brand promise, core values, and purpose of ODL Inc. The primary value equation for Blink is adding blinds between glass to doors and windows.
The voice of Blink Blinds + Glass is professional but personable. Blink should always speak from a position of authority in the blinds-between-glass market, using precise language with proper grammar and formatting. Refrain from using vernacular that is closely associated with any one region, as well as slang and emoticons.
The tone of Blink Blinds + Glass should be friendly, informative and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from Blink Blinds + Glass should reflect ODL’s values. Blink Blinds + Glass are growing into an industry leadership position in doors and windows and should seek to educate and inform both our business customers and end consumers.
Variance in tone based on setting and platform is permissible, as long as the guidelines for voice and messaging are followed. A good rule of thumb is to convey information as one would to a respected colleague.
When using the Blink Logo without ‘An ODL Brand,’ the ODL logo should be placed in an alternate location.
For questions regarding alternate Blink logo usage, please contact the Blink Marketing Team.
Contact us at blinkodl.com or 1.866.472.0042
© 2024 ODL