Primary Colors
CMYK: 0, 0, 0, 0
Hex: #ffffff
RGB: 255, 255, 255
Pantone: 7683 C
CMYK: 80, 59, 7, 0
Hex: #456caa
RGB: 69, 108, 170
Pantone: Cool Gray 11C
CMYK: 63, 52, 44, 33
Hex: #53565A
RGB: 83, 86, 90
When to use primary colors
The Blink primary color palette reinforces the brand identity and should be used in any and all materials that represent Blink.