Messaging for Blink Blinds + Glass should be consistent with the brand promise, core values, and purpose of ODL Inc. The primary value equation for Blink is adding blinds between glass to doors and windows.
Polished and Professional
The voice of Blink Blinds + Glass is professional but personable. Blink should always speak from a position of authority in the blinds-between-glass market, using precise language with proper grammar and formatting. Refrain from using vernacular that is closely associated with any one region, as well as slang and emoticons.
Personable and Knowledgeable
The tone of Blink Blinds + Glass should be friendly, informative and helpful. Professional doesn’t mean rude or abrupt, and any messaging coming from Blink Blinds + Glass should reflect ODL’s values. Blink Blinds + Glass are growing into an industry leadership position in doors and windows and should seek to educate and inform both our business customers and end consumers.
Variance in tone based on setting and platform is permissible, as long as the guidelines for voice and messaging are followed. A good rule of thumb is to convey information as one would to a respected colleague.