Marketing campaigns don’t require massive budgets and costly expenses in order to be successful. By incorporating the right elements into your campaign and making sure that you remain focused, you can organize a marketing campaign that fits your budget and accomplishes your goals. This infographic takes you through 6 key elements of a successful marketing campaign that you can build into your next promotion, product launch, and more!
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1. Determine Your End Goal
The first step is to think about your campaign through to the end. Consider what you want to accomplish. Do you want to sell a new product? Increase awareness in your brand? Showcase a new asset like an eBook or a research paper? Whatever your end goal is, you need to have it figured out before you work on the rest of your campaign.
2. Build an Email Series
Email marketing is a great way to get in front of your audiences without spending a ton of money. Create an email series that introduces your goal and nurtures your audience towards taking a conversion step like clicking a link or downloading an offer. By being consistent with your emailing cadance, you can move audiences towards your goal.
3. Create a Landing Page
A landing page is a page that you can direct your audiences towards during a campaign. It might have a form to fill for a customer to access an offer or tell them more details about your products and services or display the information you want them to learn directly on the page. Using a landing page as the gateway to your goal will help you gather new leads and maintain control over your campaign.
4. Promote on Social Media
Your social media platforms are often underutilized in marketing campaigns. You can use your different social media accounts to promote your campaign and use hashtags and keywords to find new audiences. You also don’t need to spend money on paid promotional posts when you have a strong following on social platforms and incorporate that into your campaign strategy.
5. Offer Something of Value
Whenever you are asking a lead to give you information like their email or phone number, you need to offer something of value in thanks for their time. You want to make sure that whatever you are promoting in your campaign is a worthwhile offer that will provide them with value and strengthen their relationship with your brand.
6. Follow-Up with Leads
Far too many companies don’t do anything with the leads that they collect during a campaign. When you have a new list of leads, you need to make sure you are following up with them and encouraging them to purchase from your business. Adding them to an email nurture campaign or having a salesperson give them a call are great follow-up ideas.
Build Successful Campaigns with the Support of ODL
At ODL, we want to help all of our customers market their products and grow their businesses. We believe that with the right support, you can create your own successful marketing campaigns and accomplish your important business goals. To learn more about how ODL can help you improve your marketing initiative, check out our resources for professionals.