The ODL Canada logo incorporates the red maple leaf for a unique visual identity while maintaining a close connection to the corporate ODL logo. Alternative logo designs may be employed based on color, printing specifications, and maintaining balance and consistency in the images.
The ODL Canada logo uses three colors: ODL green, red and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the standard logo is not appropriate, the black logo can be used.
Tagline Font Type: Frutiger
In addition to shades of ODL Green, these are the only other approved colors beyond the primary blue & green that may be used in ODL branding. The format-appropriate code should be copied to ensure the correct color is in use.
Frutiger, the ODL Corporate font
Using the same font throughout our brand materials creates continuity and consistency and helps build brand recognition. Arial may be used as a substitute for applications such as Word documents, PowerPoint presentations, emails, Press Releases, and memos.
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