Blink is a bright, friendly, and optimistic brand and the logo typemark should reflect this in a unique and easily recognizable way. This vertical blue logo is the primary Blink logo. If the primary logo is determined to be inappropriate, alternative logo designs may be employed based on considerations such as color, printing specifications, and maintaining balance and consistency in the images.

The primary logo in all approved colors includes the endorsement "An ODL Brand." Use of the alternate logo without the endorsement is permitted only when the ODL logo or icon is present and within reasonable viewing area, and with approval from the Blink marketing team. For questions on appropriate usage of the Blink logo, please contact marketing@odl.com.

The Blink logo uses three colors: Blink blue, gray, and white. The logo should primarily be used on a white background, which provides the most clarity. In cases where the blue logo is not appropriate, the gray or white logo can be used.

Blink Font Type: Arial Rounded
Blinds + Glass Font Type: Oxygen

Alternate 1

This is an alternative logo without a box containing the typemark. This alternate version is not to be used as the primary logo.

Use of the Blink alternative logo must be approved by the Blink Marketing team.

Alternate 2

In instances where Blink wants to be a part of a logo lock-up with another brand, certain standards must be maintained.

The two logos should:

• Always be separated with a dividing line
• Spaced appropriately
• Other logo in lock-up should be a similar size to the Blink logo
• In a vertical lock-up, Blink should be on top of the partner logo. In a horizontal lock-up, Blink should be to the left of the partner logo.
• Logo placement should be agreed upon by both brands

White space should be maximized
whenever possible.

The minimum clearance around the logo is represented by the height and width of the first ‘b’ in Blink.

The Blink logo may only be reduced to a certain size. Legibility should always be the priority and enforcing this minimum will ensure this standard.

Minimum size -40 px height on screen | .5 inches height in print

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

The logo should typically be used on a white background. This ensures legibility and clarity. In circumstances where the white background does not fit, use a background or photo that provides the best contrast with the logo and refer to the following guidelines:

1. Use the reversed white logo on dark photos or backgrounds

2 Use the dark gray or blue logo on lighter backgrounds or photos

Don’t: Change the Color from other than the approved colors

Don’t: Change the ratio, stretch, modify or alter the proportions

Don’t: Change, replace or alter marks in any way

Don’t: Surround or overlay the mark with a pattern or busy design

Don’t: Rotate the mark

Don’t: Add graphics

The Blink Entry Doorglass logo is an alternate mark to be used to identify the Entry Doorglass line of products. The primary logo should be used if both Entry Doorglass and Blinds + Glass product lines are referenced.

Typeface Families

Typographic elements help convey a range of personalities and emotions through just a few weights and styles. For our purposes, “Oxygen” will be our primary type choice while “PT Serif” will be our secondary type choice. “Arial” should be used for PowerPoint presentations, emails, press releases, memos and Word documents.

Oxygen

Preferred Weights

Oxygen Light

Oxygen Regular

Oxygen Bold

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PT Serif

Preferred Weights

PT Serif Book

PT Serif Regular

PT Serif Bold

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Product Images

Photos taken as Blink product images (also called silo images) must be clear and high-resolution accurately representing product details, colors and function.

All silo images need to be taken on a white background. Silo images can be taken straight on, angled or at a side view and must represent proper detail of the product.

When using the Blink Logo without ‘An ODL Brand,’ the ODL logo should be placed in an alternate location.

For questions regarding alternate Blink logo usage, please contact the Blink Marketing Team.

Contact us at blinkodl.com or 1.866.472.0042