Logo

Primary Logo

Tagline Font Type: Frutiger

 

Secondary Logo

Tagline Font Type: Frutiger

 

Colors

Primary Colors

Pantone: 330

CMYK: 100, 0, 48, 60

Hex: #005953

RGB: 0, 89, 83

Pantone: 2380

CMYK: 93, 76, 47, 45

Hex: #193047

RGB: 25, 48, 71

ODL Asia Green and Blue

These colors are the only approved primary colors for ODL Asia. All associated collateral should use the format-appropriate codes to ensure the correct color is in use.

Secondary Colors

CMYK: 0, 0, 0, 0

Hex: #FFFFFF

RGB: 255, 255, 255

CMYK: 16, 0, 2, 15

Hex: #AED8D2

RGB: 174, 216, 210

CMYK: 0, 0, 0, 10

Hex: #E6E7E8

RGB: 230, 231, 232

CMYK: 65, 57, 52, 29

Hex: #55565A

RGB: 85, 86, 90

Alternative Colors

In addition to shades of ODL Green, these are the only other approved colors beyond the primary blue & green that may be used in ODL Asia branding. The format-appropriate code should be copied to ensure the correct color is in use.

Typography

Typography

Frutiger, the ODL Corporate font

Using the same font throughout our brand materials creates continuity and consistency and helps build brand recognition. Arial may be used as a substitute for applications such as Word documents, PowerPoint presentations, emails, Press Releases, and memos.

Frutiger Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Frutiger Roman

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Frutiger Light

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0

Assets

Social Media Platforms

WeChat-ODL-Green
WeChat
ID: ODL-China
TikTok-ODL-Green
TikTok
ID: ODL_China

Resources

ODL Asia Website

Visit the website